Women’s financial inclusion is inextricably linked with her ability to access, use, and benefit from financial products and services. The overwhelming assumption within the inclusive finance industry and accompanying players is that well-designed products will ensure that women become bankable, thus leading to economic empowerment and inclusion. But this has proven to be far from true, as conventional financial products do not reach women well. Financial Inclusion Week content on this page explores these dynamics, including the role of social norms and financial capability, to promote discussion of how we can break down the persistent gender gap to advance inclusive finance.