A close look at major forces beyond the strictly financial realm brings a fresh perspective to the financial inclusion debate. This project provides a quantitative lens on recent demographic, income, and other trends. It also projects these trends forward to 2020 and beyond. The projections illuminate the size and nature of the market for financial services at the bottom of the pyramid in the coming years. The analysis also reviews the current state of financial inclusion, using the new Global Findex data developed by the World Bank and Gallup.