<a href="http://www.fi2020week.org/toolkit/"><img class="aligncenter wp-image-22350" style="border: .5px solid #000000" src="https://centerforfinancialinclusionblog.files.wordpress.com/2016/11/financial-inclusion-week-graphic.png" width="616" height="392" /></a>It has been two weeks since Financial Inclusion Week 2016 came to a close and we are excited to share a new <a href="http://www.fi2020week.org/toolkit/">Financial Inclusion Week Recap webpage</a> which captures events, blogs, and insights from this year’s global conversation.

By the numbers, Financial Inclusion Week 2016 was a success. We had over 40 partner organizations in 19 countries hold events focused on the theme of keeping clients first in a digital world. Over 1,200 participants were engaged in these events worldwide. Beyond the in-person and online events, there were vibrant conversations on social media. Twenty-three #FinclusionWeek blog posts were shared by a variety of leaders in the industry and hundreds of tweets were exchanged with the week's hashtag. We were thrilled by the breadth of the participants this year. Regulators such as the Egyptian Financial Supervisory Authority, fintech startups such as Artoo, research organizations such as Innovations for Poverty Action, development agencies such as ADA – Appui au Developpement Autonome, MFIs such as BRAC, and many more got involved.

Financial Inclusion Week 2016 was perhaps an even greater success beyond the numbers. Thanks to the 40 partner and contributing organizations, the week served as a reminder that it is possible to advance financial inclusion while keeping clients first. Participating stakeholders discussed ways to protect and empower clients in an increasingly digital ecosystem and presented many opportunities for doing so, from utilizing digital media for <a href="http://www.fi2020week.org/janautthan-samadayic-laghubitta-bikash-bank-limited">building financial literacy and capability</a> in Nepal, to <a href="http://www.fi2020week.org/financial-sector-deepening-mozambique-1-1">using data</a> to better lend to smallholder farmers, to <a href="http://www.fi2020week.org/financial-sector-deepening-mozambique-1">using digital products</a> as a way to overcome consumer behavioral barriers in Kenya. It is clear that the quickly-expanding financial inclusion community is also expanding its understanding of the end-user.

We encourage you to head to the <a href="http://www.fi2020week.org/toolkit/">Financial Inclusion Week website</a> to explore the insights, videos, photos, and blog posts coming out of the Financial Inclusion Week events. We hope that the conversation around keeping clients first does not stop here. Stay tuned for more event recap materials on the week's site as well as a Financial Inclusion Round-up Electronic Magazine to learn more about the global conversation.

Have you read?

<a href="https://cfi-blog.org/2016/10/17/digital-financial-inclusion-seizing-a-3-7-trillion-opportunity/">Digital Financial Inclusion: Seizing a $3.7 Trillion Opportunity</a>

<a href="https://cfi-blog.org/2016/10/18/what-is-lost-in-a-digital-financial-world-and-how-to-get-it-back/">What Is Lost in a Digital Financial World - And How to Get It Back</a>

<a href="https://cfi-blog.org/2016/10/19/green-light-for-financial-inclusion/">Green Light for Financial Inclusion</a>

Financial Inclusion Week 2016 - Recap

artoo

Egypt, Arab Rep.

Digital Financial Services

Financial Capability

Microfinance Institutions

Blog Post

<a href="http://cfi-blog.org/category/financial-inclusion-2020/"><img class="alignright wp-image-8773" style="border: 0 solid #000000" src="https://centerforfinancialinclusionblog.files.wordpress.com/2012/11/fi2020_antilogo.jpg" alt="" width="321" height="71" /></a>&gt; Posted by Allyse McGrath, Senior Associate, CFI

Readers of the <a href="http://www.centerforfinancialinclusion.org/publications-a-resources/global-microscope">2015 Global Microscope</a>, which spotlights the quality of the policy environment for financial inclusion, often focus on the countries at the top of the pack. However, some of the largest improvements in this year’s report are happening towards the bottom of the ranks. This trend appears on a regional scale, with the Middle East and North Africa, the region with the collective lowest scores, showing the most improved scores in this year’s issue of the Global Microscope. In this region, Egypt serves as an example of a country making huge strides even though it’s not among the top 10 countries. In fact, it scores among the very lowest handful of countries.

Up two spots from 53 to 51 out of 55 total markets this year, Egypt improved its score in 7 of the 12 Microscope indicators. The 8-point jump overall can be attributed to many factors, most notably the government’s introduction of a new regulation which broadens financial supervisory to a burgeoning microfinance sector and its welcoming of new electronic payments experiments.

In November 2014, the Egyptian Government <a href="http://www.efsa.gov.eg/content/efsa_en/efsa_news_en/efsa_202_en.htm">enacted</a>  Law no. 141, more commonly known as the “Microfinance Law”, which created provisions for regulating MFIs in the country, previously excluded from the legal framework. This law expanded the reach of the Egyptian Finance Supervisory Authority (EFSA) which now has control over issuing licenses to microfinance institutions in Egypt. After the law’s issuance in 2014, the number of MFIs in Egypt rose from 400 to 640. By the end of 2015, EFSA reported that it had issued 253 licenses. The law which is aimed at ensuring efficiency, transparency, and risk management also <a href="http://www.shandpartners.com/microfinance-law-egypt/">includes</a> a list of “Executive Decrees” by which licensed institutions must abide.

<a href="https://www.flickr.com/photos/29599398@N06/13114119293/"><img class="alignright wp-image-20774" style="border: 0 solid #000000" src="https://centerforfinancialinclusionblog.files.wordpress.com/2016/03/13114119293_06a9a029f6_k.jpg?w=490" alt="" width="270" height="360" /></a>These regulations include certain levels of protecting debtor rights, creditworthiness checks, transparency, caps on microfinance loans for each customer, and regulations on how MFIs may advertise their products, among others. It is important to note that at this point, licensed institutions cannot receive any deposits. Their operations are, instead, restricted only to forms of financial leasing. EFSA has also focused recently on expanding and improving its regulation for insurance providers.

On the electronic payments front, in March 2015, the Ministry of Communications and Information Technology, the Ministry of Finance, the Egyptian Banking Corporation, and MasterCard <a href="http://newsroom.mastercard.com/press-releases/egyptian-government-and-mastercard-collaborate-to-extend-financial-inclusion-to-54-million-citizens-through-digital-national-id-program-2/">launched</a> a partnership aimed at broadening financial access to 54 million Egyptians through an interoperable national ID platform. As part of the agreement, MasterCard will work with the government and private sector agencies to link citizen’s national IDs to the existing mobile money platform. This system will allow the government to issue digital ID cards and move away from cash when disbursing salaries and social benefits. On the consumer-side, the IDs can be used to pay for government fees, mobile bills, merchant purchases, and domestic remittances.

Even with the great potential of both the Microfinance Law and ambitious electronic payments initiatives, the government will continue facing challenges as it (hopefully) continues to move up in the Global Microscope ranks. While the Microfinance Law is a big step, it is far from a national financial inclusion strategy. Additionally, the full effect of the law is still unknown. Specifically, there are concerns surrounding the capacities of smaller microfinance institutions that are, for the first time, regulated, while larger MFIs could be maturing to begin taking deposits. By boxing MFIs into a credit-only box with size limits, the law also cuts off the path that the better MFIs could use to develop into full service financial institutions, including taking deposits. The result can be a microfinance sector that is populated by relatively weak institutions that do not offer a wide range of services.

For more on Egypt’s recent progress and the country’s environment for financial inclusion, read the <a href="http://www.centerforfinancialinclusion.org/publications-a-resources/global-microscope">2015 Global Microscope</a>.

Financial Inclusion 2020 (<a href="http://www.centerforfinancialinclusion.org/fi2020" target="_blank" rel="noopener">FI2020</a>) is a global multi-stakeholder movement to achieve full financial inclusion, using the year 2020 as a focal point for action. This blog series will spotlight financial inclusion efforts around the globe and share insights from key thought leaders in financial inclusion, with a specific focus on quality beyond access.

Image credit: <a href="https://www.flickr.com/photos/29599398@N06/13114119293/">Laura Cuttier</a>

Have you read?

<a href="http://cfi-blog.org/2015/06/30/political-risk-is-keeping-microfinance-ceos-up-at-night/">Political Risk Is Keeping Microfinance CEOs Up at Night</a>

<a href="http://cfi-blog.org/2015/09/16/sizing-up-credit-reporting-in-the-arab-region/">Sizing-Up Credit Reporting in the Arab Region</a>

<a href="http://cfi-blog.org/2015/12/09/where-the-best-place-is-to-be-an-insurance-providerand-other-insights-from-the-microscope/">Where the Best Place Is to Be an Insurance Provider... and Other Insights from the 'Microscope'</a>

Egypt Records Huge Progress in Policy Environment for Financial Inclusion

Financial Inclusion 2020

Microfinance

Policy, Regulation and Government Initiatives

Trends

I recently attended the annual meeting of the Microfinance Network (MFN), which was hosted by the Alexandria Business Association in Alexandria, Egypt. MFN is a global network of some of the largest and leading microfinance institutions, and its annual meeting has long been known for candid and in-depth sharing of experience among the leaders of these institutions, as this post demonstrates.

Ask a microfinance CEO what’s making his or her life hard these days, and the answer is likely to be politics.

That’s hardly surprising when the speaker is Motaz Tabaa, CEO of the Alexandria Business Association (ABA), one of the largest microfinance institutions (MFIs) in Egypt. On January 28, 2011, when the occupation of Tahrir Square in Cairo held the world’s attention and led to the resignation of then-President Mubarak, it became impossible for ABA to operate. But before the week was over, staff were back on the streets, collecting and disbursing loans, and sleeping at the office to guard the cash that couldn’t be deposited in banks, which remained still closed.

Nearly every MFI in the group had a similar encounter with crisis – consider the political violence (and/or natural disaster) that has touched Uganda, Nigeria, Armenia, Mexico, Haiti, and Bangladesh in recent years. Today, Al Majmoua in Lebanon and Tamweelcom in Jordan are overwhelmed with the attempt to serve the Syrian refugees that have crossed their borders. The CEOs who have experienced such upheaval agreed about the role of MFIs in responding quickly to help clients obtain cash, keep their businesses open, and then rebuild. Given how prevalent political and natural crises are, organizations have developed protocols for responding quickly. Even while we met, Enrique Majos of Compartamos received news of a tornado in Mexico, and sent the Compartamos natural disaster team into action.

There was another kind of political issue worrying many of the MFN member CEOs – political actions directed specifically at the microfinance sector. As they see it, politicians seeking votes from the poor too often see advantages in demonstrating their engagement with or control over microfinance. They over-regulate, compete unfairly through state-subsidized lending, give preference to more mainstream banks, or all of the above.

In Egypt, for example, a new law is being introduced to regulate MFIs. Although the sector has advocated for a regulatory framework for microfinance for a long time, this new law does not appear to recognize microfinance as part of financial inclusion for low income families. It fails to provide a path for MFIs to qualify to take savings, while it pigeonholes microfinance into a restrictive lending range. For example, DBACD, which works in the Nile Delta, has recently introduced a home improvement portfolio. But the new law defines housing as outside the bounds of microfinance, so DBACD will have to drop the product. New regulation is also coming in Jordan, and there are signals that it, too, will be overly restrictive. Similar concerns were shared by representatives from Lebanon and Armenia.

Responses to political risk depend on a reading of the situation and the players involved. In one country it may be important to engage directly (though not publicly) with an antagonistic political figure, but in another case that would backfire. For Sogesol in Haiti, it has been important to cultivate a public image that emphasizes its leadership as a provider of important services for the poor. However, the group warned against counting too much on support from the public. Clients, even relatively satisfied ones, are unlikely to organize energetically to protect an institution.

For Compartamos, the non-political, technocratic approach of Mexican and Peruvian banking regulators has been a bulwark for stable and predictable policy in the face of popularity-seeking actions by various politicians, and so Compartamos seeks to maintain frequent contact and exchanges of views and information with regulators. By contrast, for BRAC in Bangladesh, where the political scene is dominated by two warring political parties, regulators are under a large degree of political control. BRAC’s response, which has served it well for many years, is to stay resolutely unaligned and maintain a low-key public posture.

The members agreed that while global best practices and international experts can be helpful in providing a counterweight to populist proposals, the international card must be played with great discretion so as not to provoke a hardening of the stance of the very people the MFI would most like to influence.

Finally, members agreed that maintaining institutional health is an essential political risk mitigation strategy, including adequate capital cushions, to enable an institution to weather the turns of political fortune sure to come its way.

Have you read?

<a href="http://cfi-blog.org/2013/11/08/the-risk-management-initiative-in-microfinance-rim-mapping-the-road-to-risk-management/">The Risk Management Initiative in Microfinance (RIM): Mapping the Road to Risk Management</a>

<a href="http://cfi-blog.org/2013/04/23/how-can-mfi-boards-be-explicit-about-risk-strategy-and-appetite/">How Can MFI Boards Be Explicit about Risk Strategy and Appetite?</a>

<a href="http://cfi-blog.org/2014/07/11/brac-microfinance-director-shameran-abed-on-client-protection-balancing-credit-and-savings-and-the-evolving-financial-inclusion-landscape/">BRAC Microfinance Director Shameran Abed on Client Protection, Balancing Credit and Savings, and the Evolving Financial Inclusion Landscape</a>

Political Risk Is Keeping Microfinance CEOs Up at Night

Compartamos Banco

Bangladesh

Haiti

&gt; Posted by Center Staff

[getty src="542571629?et=Huo755fiR5Rb_e2CnXH30w&amp;viewMoreLink=on&amp;sig=srJfCk0jO48ZTQ4mRuS3ZDhPgrEJ9-x1PTf2oSEzVyI=" width="508" height="339"]

A new paper from MasterCard corroborates recent findings on persistent gaps in the financial inclusion of women, indicating that in India <a href="http://insights.mastercard.com/theconnectorsproject/assets/documents/RegionalReport-India-English.pdf">58 percent</a> of women report difficulty accessing credit, savings, or jobs because of their gender. The paper is part of MasterCard’s <a href="http://insights.mastercard.com/theconnectorsproject/">Connectors Project</a>, which examines the migration of excluded populations into progressive economic inclusion. The recently-released Global Findex data found that between 2011 and 2014, the gender gap in access to financial services remained steady at 9 percent in developing countries.

The reported difficulty faced by women in India was higher than that of the paper’s other surveyed countries: Indonesia, Egypt, and Mexico. Across all four countries, 33 percent of women expressed these challenges. Across all genders, in India, 67 percent of respondents reported worrying about money they owe to others and 82 percent worry about their future prospects. Along with women, ethnic and religious minorities in India reported additional challenges in economic participation. Fifty-eight percent said it was difficult to get jobs or credit because of their ethnicity or religion – compared with 28 percent across the surveyed countries. Whether or not these women and ethnic/religious minorities do in fact face discriminatory treatment, awareness of their perception is critical. In accessing banking services for the first time, or pursuing economic opportunities, trust and confidence can be a make-or-break.

The new Global Findex data indicated that between 2011 and 2014, 700 million people gained access to accounts, but the discrepancy between access for men and women didn’t improve. However, there were some bright spots. On the whole, in 2011 more than half of the world’s women didn’t have financial access, whereas by 2014 58 percent of women globally had an account in a formal financial institution. In high-income OECD economies, the gender gap is nonexistent. In the Philippines, women are more likely to have a formal account than men.

Leora Klapper, the Findex’s chief architect, <a href="http://www.trust.org/item/20150421184902-4usvh/">points</a> to mobile money, digitizing transfers and payments, and formalizing savings as avenues to improve gender parity. In Kenya, for example, women are less likely to have a traditional account at a formal financial institution but more likely than men to have a mobile money account. Eighty million women worldwide receive government social benefits or wages in cash, creating a huge opportunity for digitizing transfers as an on-ramp to financial inclusion. Similarly, 210 million women in developing countries are paid for their agricultural work in cash, and 175 million women in developing countries don’t save through formal means but through a savings club or person outside the family.

Tandem to increased outreach, to improve perceptions of financial services, treatment of clients needs to improve. Not exclusive to women and ethnic/religious minorities, a recent “mystery shopping” <a href="http://www.nseindia.com/research/content/NSE-IFMR_Paper_5.pdf">study by NSE and IFMR</a> in Chennai, India found that attempts to open BSBDAs (Basic Savings Bank Deposit Accounts) and low-cost accounts were almost always met with staff refusing to offer the BSBDA, and vehement discouragement from opening other lower-cost accounts. The research team cautions against driving G2P transfers until banks demonstrate willingness and ability to meet the necessary standards.

Have you read?

<a href="http://cfi-blog.org/2015/03/09/every-day-working-towards-financial-inclusion-for-women/">Every Day, Working Towards Financial Inclusion for Women</a>

<a href="http://cfi-blog.org/2014/09/15/savings-groups-mobile-phones-and-a-new-solution-for-rural-women/" target="_blank">Savings Groups, Mobile Phones, and a New Solution for Rural Women</a>

<a href="http://cfi-blog.org/2015/02/26/customer-service-at-brac-empowering-women-through-empowered-women/">Customer Service at BRAC: Empowering Women Through Empowered Women</a>

Fifty-Eight Percent of Women in India Report Difficulty Accessing Credit, Savings, or Jobs Because of their Gender

Mastercard

Indonesia

Agent Banking

Credit

Mobile Banking

Women

<a href="http://www.centerforfinancialinclusion.org/publications-a-resources/browse-publications/534-2013-global-microscope"><img class="alignright wp-image-16543" style="border: 2px solid #000000" src="https://centerforfinancialinclusionblog.files.wordpress.com/2014/11/microscope.png" alt="" width="280" height="353" /></a>If there’s one thing we’ve learned in taking a close look at financial inclusion efforts around the world, it’s that context matters. That’s why we are excited to be part of the team releasing the <a href="http://www.centerforfinancialinclusion.org/publications-a-resources/browse-publications/534-global-microscope">Global Microscope 2014: The Enabling Environment for Financial Inclusion</a>. The Microscope is carried out by the Economist Intelligence Unit (EIU) with sponsorship and guidance from the Multilateral Investment Fund of the IDB, CAF, and Citi. The Microscope evaluates the environment for financial inclusion in 55 different countries and provides powerful signals to policymakers in each country on their progress. Which countries topped the list and which have the most room to grow?

We’ll tell you, but first, it’s important to know what the results mean. Each country inspected in the Microscope is assessed on 12 indicators that consider best practices in national regulatory environments and institutional support for providers serving clients at the base of the pyramid. Indicators range from government support for financial inclusion, to supervision of microfinance and other financial products, the status of credit reporting, regulations governing mobile banking and, last but not least, consumer protection.

This year is an important one in the publication’s eight year history because the focus shifted from microfinance to the environment for financial inclusion, a process that involved adapting the framework to account for today’s diversity of providers and products. What we were surprised by, however, was just how little a difference this made in the rankings. We charted last year’s results on the microfinance environment against this year’s results on the financial inclusion environment and we found a very high correlation between the two (see figure below). Environments that are enabling for microfinance are often environments that are enabling for financial inclusion. Six countries from last year’s top 10 were in this year’s top ten.

<a href="http://bit.ly/1s9k6T0"><img class="aligncenter wp-image-16546" src="https://centerforfinancialinclusionblog.files.wordpress.com/2014/11/microscope-figure.png" alt="" width="600" height="290" /></a>

So, who leads the pack? Here’s the list of the top 10 countries and their scores (on a scale of 0 to 100).
1) Peru -- 87
2) Colombia -- 85
3) Philippines -- 79
4) Chile -- 66
5) Mexico and India (tie) -- 61
7) Bolivia and Pakistan (tie) -- 58
9) Cambodia and Tanzania (tie) -- 56
There were three very clear champions: Peru, Colombia, and the Philippines, whose scores are well above the next-ranked country, Chile. Peru and Colombia performed strongly across the board, scoring in the top five on nearly all indicators. The Philippines’ inclusion environment ranked well in part due to its capable regulator, optimal credit regulation, and effective dispute-resolution mechanisms.

The wide range of performance is notable. Top-scoring Peru secured 87 out of a possible 100 points, while lowest-ranked Haiti only managed 16, and there are countries spread rather evenly throughout the whole scoring distribution. This reveals a very wide range of attention to and progress on financial inclusion across the world. This range is borne out by the finding that a third of countries have active national financial inclusion strategies with targets, a third have strategies that remain vague or patchy, and a third have not made any formal commitment to financial inclusion.

Regionally, both Latin America and the Caribbean and East and South Asia score well. While the Middle East and North Africa region had the lowest regional average score, low scores are present among countries in several regions: Democratic Republic of the Congo, Madagascar, Egypt, Yemen, and Haiti.

East and South Asia and Sub-Saharan Africa are the leading regions in regulation for electronic payments. Kenya and Tanzania in particular stand out for their strong regulation conducive to the growth of mobile payments, and Bangladesh, Pakistan, and Sri Lanka for their effective e-pay infrastructure.

The Microscope found that countries that had strong institutional support – credit reporting, client protection, accounting standards – often performed very well overall, and countries that had weak institutional support performed poorly. Countries at the bottom of the rankings performed especially poorly on measures of institutional support.

The Microscope report, with its country profiles, provides a rich source of information for further research. It also provides a stimulus for policymakers to focus on areas for improvement and to look to the leaders for inspiration and example.

For more detail, including country breakdowns and rankings, you can download the report <a href="http://www.centerforfinancialinclusion.org/publications-a-resources/browse-publications/534-global-microscope">here</a>.

Graphic credits: <a href="http://bit.ly/1s9k6T0">'Global Microscope 2014'</a>

Have you read?

<a href="http://cfi-blog.org/2013/12/17/defining-the-path-to-financial-inclusion-in-peru/" target="_blank" rel="noopener">Defining the Path to Financial Inclusion in Peru</a>

<a href="http://cfi-blog.org/2013/10/03/global-microscope-finds-the-world-getting-more-microfinance-friendly/" target="_blank" rel="noopener">Global Microscope Finds the World Getting More Microfinance-Friendly</a>

<a href="http://cfi-blog.org/2012/12/20/putting-a-microscope-on-client-protection-in-microfinance/" target="_blank" rel="noopener">Putting a Microscope on Client Protection in Microfinance</a>

&nbsp;

The 'Global Microscope 2014': Results and Surprises

Bolivia

Cambodia

Chile

Congo, Dem. Rep.

Kenya

Madagascar

Pakistan

Philippines

Sri Lanka

Yemen, Rep.

Financial Inclusion Strategy

&gt; Posted by Monique Cohen, Ph.D., Founding-President, Microfinance Opportunities

<a href="http://childfinanceinternational.org/blog/entry/young-people-access-to-finance-using-branchless-banking" target="_blank"><img class="alignright" style="border:0" alt="" src="http://childfinanceinternational.org/images/banners/new%20logo%20front%20page.jpg" width="330" height="57" /></a>The following post was originally published on the <a href="http://childfinanceinternational.org/blog/entry/young-people-access-to-finance-using-branchless-banking" target="_blank">Child and Youth Finance International Blog</a>.

“I am not good at managing my money. I need some extra training so that I can know how to manage myself. Because you know money is like trouble. You get big money and it’s like big trouble, you know,” (<a href="http://www.youtube.com/watch?v=QI9lKC3CbnE" target="_blank">A young man living in Nairobi</a>, 2011).
Walk down any street in Nairobi, Dar es Salam, or Cairo, or in a small African town and it seems everyone, including teenagers, has a phone to their ear. Indeed, for those 18 and under, few have known a world without mobiles. Not surprisingly, school-age boys and girls (5-14), teens (14-18), and young people entering the labor force or tertiary education (over 18) are seen as a potential new market for the provision of financial services. While recent experimentation in this space has focused on savings, there is growing consensus that young people should be able to access a full range of financial services, with the priorities changing as they advance in their life cycle (see <a href="http://www.youthsave.org/" target="_blank">YouthSave</a>, <a href="http://www.uncdf.org/en/youthstart" target="_blank">YouthStart</a>, and <a href="http://www.childfinanceinternational.org/" target="_blank">Child and Youth Finance International</a>). Not only are youth savings and youth financial education hot topics in the financial services space, but there is also a growing recognition that young people have money, and technology-based financial services offer a gateway for their financial inclusion.
<img class="alignright wp-image-10950" style="border:0" alt="" src="http://centerforfinancialinclusionblog.files.wordpress.com/2013/04/table3.png" width="325" />For many young people, owning a phone is aspirational and closely tied to their self-esteem. The surge of young people with phones or phone access and the emergence of low cost mobile banking technology suggests that it may be timely to engage them in accessing digital financial services and building their financial capabilities. As one Filipino student pointed out, “I’d long waited to have my own bank account but I couldn’t meet the requirements of other banks. Good thing in <a href="http://www.banko.com.ph/page/about_us" target="_blank">BanKo</a> I can use my student ID to open an account." While the stars might seem aligned, the limited evidence reminds us that while the value proposition of branchless banking may resonate with young people, this market is still not well understood.
A fundamental question is what volume of transactions can young people be expected to generate. Yes, many young people do receive cash from work or family, but their transactions are small in value and irregular. In the new world of branchless banking where frequency of transactions is key to business sustainability, it is unclear whether the numbers work for youth. Would low fees attract this market segment or could they be a loss leader for building this market? Experience to date suggests that current pricing together with the volume of youth transactions is likely to constrain regular use of technology-based financial services.
There are many more assertions about the practice of mobile banking by young people but few, like the one above, are well grounded. Some of these assumptions are raised here and are proposed as areas of future research:

<ul>
	<li>
Young people own their own phones and use them exclusively and often. However, in most countries there are fairly strict regulatory restrictions limiting age of ownership of mobiles phones (and opening bank accounts). Also, we don’t know who, when, where, and why young people are using mobile phones in different contexts. While mobile data from young users could help the field understand and accelerate mobile money demand, usage, and capability among youth, this source of information poses challenges due to privacy protections and rights of the minor (policy), and proprietary data sharing issues (business) to gain access to mobile usage data.
</li>
	<li>
Young people can help their elders to use mobile money. Anecdotal evidence suggests this is both an asset and liability. Meanwhile financial service providers see youth relationships as offering opportunities for cross-selling to the adults. Among parents of adolescent girls in Kenya this was estimated at about <a href="http://microfinanceopportunities.org/wp-content/uploads/2011/08/Nike-Report-2011.pdf" target="_blank">10 to 15 percent</a>.
</li>
	<li>
Entry of 18 year olds into banking through mobiles and electronic cards only may lower pressure on the need for high touch banking in the future. A <a href="http://microfinanceopportunities.org/docs/FE_for_Branchless_Banking %28FINAL%29.pdf" target="_blank">2007 survey</a> observed that elders saw visiting the bank as a welcomed social event while young people, more comfortable with technology, appreciated speed and limited person-to-person engagement.
</li>
	<li>
Young people are highly responsive to text messaging, mobile gaming, and SMS. All have the potential to promote effective money management and build financial capabilities. However, many of the phones used by young people currently lack the bandwidth to support the software to help them to better manage their money.
</li>
	<li>
To attract young people, specially designed products with lower fees and barriers to entry are needed. This has been the working premise of many current youth savings initiatives, however, there is little rigorous research to support or refute this claim. Behavioral research has also shown that youth are highly unique in their cognitive growth and behavioral development, and from a financial access and capability standpoint, the lessons from mobile money with women and other low income populations may not lend themselves to the child/youth context.
</li>
</ul>
All of this suggests that the jury is out and points to priority areas of research. Neither mobiles nor mobile banking have been around long enough to give us the evidence that will permit us to estimate realistically the cost/benefit of developing this market for young people. Generating the evidence by testing some of these premises would seem a first step in understanding the potential of the youth branchless banking market. Hearing the voices of young people on this issue should be another early step. However, it is probably safe to say that for the moment young people may not be a short-term viable market. Meanwhile, we still feel safe hypothesizing that any investment made in young people needs to be assessed in terms of its likely medium to long term impact.
<a href="http://microfinanceopportunities.org/people/consultants-and-advisors/monique-cohen-ph-d/" target="_blank" rel="attachment wp-att-10930"><img class="alignleft wp-image-10930" style="border:0" alt="" src="http://centerforfinancialinclusionblog.files.wordpress.com/2013/04/monique-150x150.jpg" width="110" height="110" /></a>Monique Cohen is <a href="http://microfinanceopportunities.org/people/consultants-and-advisors/monique-cohen-ph-d/" target="_blank">Founding-President</a> of Microfinance Opportunities and an independent consultant. She can be reached on <a href="mailto:Moniquec@outlook.com" target="_blank">Moniquec@outlook.com</a>.
Have you read?

<a href="http://cfi-blog.org/2013/04/18/can-mobile-enabled-savings-products-bridge-the-youth-financial-services-gap/" target="_blank">Can Mobile-Enabled Savings Products Bridge the Youth Financial Services Gap?</a>

<a href="http://cfi-blog.org/2013/03/27/are-youth-inclusive-financial-services-in-mena-a-driver-of-financial-inclusion/" target="_blank">Are Youth-Inclusive Financial Services in MENA a Driver of Financial Inclusion?</a>

<a href="http://cfi-blog.org/2013/02/22/when-demographics-shift-the-way-we-think-about-youth-finance/" target="_blank">When Demographics Shift the Way We Think about Youth Finance</a>

Young People: Access to Finance Using Branchless Banking

Tanzania

Youth

&gt; Posted by Jeffrey Riecke, Communications Assistant, CFI

<a href="https://designchallenge.mwomen.org/" target="_blank" rel="attachment wp-att-9242"><img class="alignright wp-image-9242" style="border:0 none" alt="" src="http://centerforfinancialinclusionblog.files.wordpress.com/2013/01/homepage-hero.jpg" width="315" /></a>Buzz about the promise of mobile money services has been around for some time now (see our previous blog posts on the subject <a href="http://cfi-blog.org/2012/04/11/mobile-money-as-a-payment-planning-tool/" target="_blank">here</a>, <a href="http://cfi-blog.org/2012/04/20/mobile-money-transfer-what-does-it-mean-for-financial-inclusion/" target="_blank">here</a>, and <a href="http://cfi-blog.org/2012/10/17/mobile-money-services-are-ripe-for-growth-in-uganda/" target="_blank">here</a>), but until coming across a recently released report from mWomen, I’d never found anything highlighting the especially big opportunity that mobile money presents for lower-income women.

mWomen’s report <a href="http://www.mwomen.org/Tools/striving-surviving-exploring-the-lives-of-women-at-the-base-of-the-pyramid" target="_blank">Striving and Surviving: Exploring the Lives of Women at the Base of the Pyramid</a> examines the relationship between mobile phones and women, and in doing so articulates how exceedingly well-positioned this client segment is to benefit from mobile money services. mWomen is a program of <a href="http://www.gsmworld.com/" target="_blank">GSMA</a> that brings together the worldwide mobile industry and the global development community to reduce the mobile phone gender gap by 50 percent by 2014, facilitating connectivity to more than 150 million women in emerging markets.

The researchers behind the mWomen report found that women in families at the base of the pyramid are largely responsible for managing their household’s finances (a collective 2,500+ women from Egypt, India, Papua New Guinea, and Uganda took part in the project’s research). And with low and often unpredictable incomes, this is no simple task. Household financial management strategies used by the women surveyed regularly include: hiding money within the home away from other family members (especially husbands); storing money at the homes of family or friends, enabling outside parties to act as “money guards;” borrowing from family or friends during emergencies; and accumulating savings in gold jewelry or coins.

Though more formal financial services do exist – some research respondents cited the possibility of participating in microfinance services – many of the women reported a lack of local banks as a major challenge. This infrastructural deficiency not only leads to increased time spent traveling to banks, but also higher safety risks. Crime is often high in areas of high unemployment and poverty, and women are often targets in the case of attacks. Of the research respondents, 8 percent listed safety and security as one of their life’s most pressing challenges.

The report doesn’t detail how mobile money services might be tailored to best fit the specific needs of BoP women, it suggests possible avenues for exploration only in general terms, like using the platform for simple budgeting, mobile banking, or access to microcredit. The report does, on the other hand, go into depth on how BoP women perceive mobile phone use and explore barriers to adoption, both of mobile phones and of mobile money. Here’s a look at some of the biggest barriers:
<ul>
	<li>Cost: 81 percent of women who reported not wanting to own a mobile phone cited cost as a principle reason.</li>
	<li>Husband suspicion: 64 percent of married respondents who did not want a mobile phone cited disapproval from their husbands. 82 percent of married respondents who own a mobile phone reported the ownership disadvantage of it making their husband suspicious.</li>
	<li>Family social dynamics: In some of the surveyed markets, a family could need to have three or more mobile phones before it would be perceived as sensible for a woman in the family to have one. In India and Egypt, after the patriarch, sons, brothers, or brothers-in-law tend to be “next in line” to receive a phone before women.</li>
	<li>Technical literacy: 22 percent of those who reported not wanting to own a mobile phone said the main reason was that they wouldn’t know how to use it.</li>
	<li>Perceived value of SMS messaging: Respondents reported that they didn’t see SMS services as useful. Despite 77 percent of respondents having made a mobile phone call, only 37 percent had sent an SMS message.</li>
</ul>
However, these barriers aren’t insurmountable and the report outlines ways to overcome them and reach BoP women. Driving prices down surely will be important in encouraging sustainable adoption, but there are other areas that need to be explored as well.

The report emphasizes that working with the communication channels used by BoP women could be an effective way of combating unfamiliarity, misconceptions, and inequitable social dynamics. 53 percent of the women surveyed watch television, often daily, and 28 percent of respondents reported visiting women’s groups regularly. And if the producers of such pro-mobile messaging need compelling material, this very report from mWomen would be a good place to start. Here's a few of my favorite statistics from the report:
<ul>
	<li>“I wish I could save my own money” was the #1 ranked of 40 attitudinal statements in Uganda and Papua New Guinea</li>
	<li>41 percent of respondents reported that owning a mobile phone helped them increase their income or their professional prospects</li>
	<li>73 percent of BoP women expressed interest in entrepreneurship</li>
	<li>80 percent of respondents reporting being more connected to family and friends as a benefit of mobile phones</li>
	<li>93 percent of BoP women reported that mobile phones made them feel safer</li>
</ul>
To access the full report, and to learn about the project’s research methods, visit the <a href="http://www.mwomen.org/Tools/striving-surviving-exploring-the-lives-of-women-at-the-base-of-the-pyramid" target="_blank">mWomen website</a>.

Image credit: <a href="https://designchallenge.mwomen.org/" target="_blank">mWomen</a><a href="http://www.transitionsabroad.com/listings/work/internships/articles/microfinance-internships-abroad.shtml">
</a>

Have you read?

<a href="http://cfi-blog.org/2012/11/28/our-woman-in-milan-observations-on-the-intersection-of-mobile-money-and-regulation/" target="_blank">Our Woman in Milan: Observations on the Intersection of Mobile Money and Regulation </a>

<a href="http://cfi-blog.org/2012/07/11/theres-an-app-for-that-the-potential-and-pitfalls-of-mobile-phone-banking/" target="_blank">There's an App for That: The Potential and Pitfalls of Mobile Phone Banking</a>

<a href="http://cfi-blog.org/2011/04/15/protecting-mobile-money-against-financial-crimes/" target="_blank">Protecting Mobile Money Against Financial Crimes</a>

Mobile Money Could Mean Big Benefits for Lower-Income Women

Papua New Guinea

Paraguay

Uganda

Underserved Groups

Mayada El-Zoghbi

Managing Director

Allyse McGrath

Elisabeth Rhyne

Sonja Kelly

The majority of Kenyans have mobile money accounts; their activity demonstrates digital financial services’ potential. Accion helps Kenyan innovators harness emerging technologies to create new financial services.

Monique Cohen

Jeffrey Riecke