As the world’s first financial consumer protection standard, the Smart Campaign maintains a rigorous certification program, elevates the client voice, and convenes partners to effect change at the national level. Additionally, we support the implementation of consumer-friendly financial regulation and work hand-in-hand with financial service providers to understand the risks vulnerable clients face when accessing financial services. We develop standards and solutions that take these interests into account.
Smart Certification: The Smart Campaign’s certification program allows financial institutions to demonstrate their adherence to the Client Protection Principles through a rigorous and objective third-party evaluation. Accredited Certification Bodies conduct Certification Missions that confirm an organization’s commitment to putting its clients first. Over 100 financial institutions, collectively serving more than 42 million people, have been certified for adhering to the Campaign’s industry-accepted consumer protection standards.
Building Coalitions for Change: The Smart Campaign works across the entire financial inclusion sector to help financial service providers understand client
protection, uncover their gaps and make positive changes. The Model Legal Framework translates the Campaign’s standards into regulation, while the technical support we provide to financial service providers, investors and networks infuses client protection into the DNA of the financial inclusion industry. Recently, the Campaign formed a community of practice called FintechProtects to engage providers and build industry will and know-how to address emerging consumer risks in digital financial services.
Tools Development and Dissemination: The Smart Campaign and its partners have developed a host of tools, including guidelines, case studies, and diagnostics, that help financial institutions implement the Client Protection Principles.
Research and Standards Setting: The Smart Campaign’s research and publications highlight obstacles to client protection around the world. Among other topics, the our work has highlighted best practices for responsible agent management in India, enumerated the client protection risks and opportunities in mobile consumer credit, amplified the voices of clients around the world, and explored what happens to clients who default. The findings help financial service providers, academics, policymakers and others implement new approaches to protecting economically vulnerable consumers. It also helps to set the bar for what should be expected from financial service providers in terms of good practices that protect their clients.