User centric design originated in the private sector, but it has since been applied as a successful design feature in other areas of life where clients interact with a product or a service. It places users’ needs, experiences, and objectives at the core of design. While it is a key attribute of successful digital products in the private sector, it is also crucial for public services. Digital public infrastructure (DPI) bridges both sectors, requiring systems to be useful, trusted, and easy to use while serving the entire population equitably. However, to date, little examination of DPI systems has been done from this perspective. This is likely, at least in some part, due to the fact DPI systems do not necessarily achieve the norms that could be applied to examine a single product. 

This brief explores how user centricity might apply to the complexities of DPI, particularly in the financial sector, where infrastructure often serves multiple tiers of users. The brief highlights practices that support user-centric approaches by examining instant payment systems like UPI in India and PIX in Brazil. These insights aim to guide the development of actionable strategies for enhancing user centricity in DPI.  

A version of this paper was originally presented at the Responsible Finance Forum 2024, held in Fortaleza, Brazil, alongside the G20 GPFI meetings. The research and publication of this paper would not be possible without the funding support provided by the Mastercard Center for Inclusive Growth. 


Authors

David Porteous

Founder and CEO, Integral

David is the founder and CEO of Integral: Governance Solutions, a boutique consultancy which supports enhanced collective decision making and change management in the areas of public private partnerships especially digital public infrastructure, ESG integration and tech startups.

David is a seasoned executive and entrepreneur who has founded or co-founded five organizations in the public and private sector but exited from an active role as each came to the next stage of their development. In addition to these five, David has advised on and been involved in the design, setup, executive management, and boards of a number of organizations engaged in digital development around the world.

Originally trained as an economist with a PhD from Yale University, David has domain knowledge in the areas of fintech and development finance, as well as edtech through his role as co-founder of the capacity building platform for professionals in the emerging world called Digital Frontiers.

Jayshree Venkatesan

Head of Partnership Development, Accion

Jayshree Venkatesan is Senior Vice President and Head of Partnership Development at Accion, where she serves on the organization’s leadership team and leads its global partnership and resource mobilization strategy.

Previously, as Vice President of Consumer Protection and Strategic Industry Engagement at Accion’s Center for Financial Inclusion, Jayshree led the development and execution of CFI’s consumer protection research and broader partnership strategy, contributing significantly to their global portfolio. She led two of the industry’s premier global convenings: Financial Inclusion Week, one of the largest virtual events dedicated to financial inclusion, bringing together more than 3,000 participants from over 140 countries in 2024, and the Responsible Finance Forum, which convenes leaders from financial institutions, technology companies, governments, investors, and development organizations alongside the G20 Global Partnership for Financial Inclusion to advance responsible finance and consumer protection.

With more than 20 years of experience, Jayshree has built a career spanning investments, strategy, partnerships and public policy. Before joining Accion, she spent nearly a decade advising leading international organizations, including CGAP, the World Bank, JICA, and ITAD, on customer-centered financial services, digital innovation, and inclusive business models across emerging markets. Earlier in her career, Jayshree was a member of the founding leadership team at IFMR (now Dvara Trust), where she led the development of India’s first mezzanine investment fund for microfinance, pioneering an innovative financing structure that evolved into an alternative investment fund. She began her career at ICICI Bank.

Beyond Accion, Jayshree contributes to the advancement of responsible finance and digital inclusion through several global advisory roles. She serves on the Consumers International Digital Finance Advisory Council, the Advisory Board for the GSMA Mobile Money Certification program, and the Advisory Council of the Pranava Institute’s Youth Digital Cultures Lab (YDCL), helping shape industry standards and emerging leadership in digital financial services. From 2021 to 2026, she served as Senior Policy Fellow at the Leir Institute at the Fletcher School of Law and Diplomacy, where she focused on expanding financial inclusion for migrants, refugees, and other vulnerable populations. She also served as an adjunct faculty member at the Fletcher School, teaching decision analysis for business.

Jayshree is a recipient of the Chevening Fellowship for Leadership from the UK Foreign and Commonwealth Office, completed at King’s College, London. She earned an MA in International Relations from the Fletcher School of Law and Diplomacy, an MBA from the Management Development Institute in Gurgaon, and an undergraduate degree in Mathematics from Mumbai University

Alex Rizzi

Former Senior Research Director, Consumer Data Opportunities and Risks

During her time at CFI from 2012-2024, Alex was an advocate for consumer protection and evidence-based inclusive finance practices.

She managed the responsible data practices research portfolio at CFI which focuses on opportunities and risks for low-income consumers from data-driven financial services. Previously, she was a senior director for CFI’s Smart Campaign initiative, where she managed consumer-protection learning agendas and helped launch the Client Protection Certification Program. She has participated in multiple industry working groups on responsible finance, including an advisory group to GSMA’s mobile money certification program and the Microfinance Center’s social performance fund steering committee.

Alex is a graduate of Princeton University and holds a master’s degree from Georgetown’s foreign service school, as well as a certificate in digital money from the Digital Frontiers Institute and The Fletcher School at Tufts University.

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